Internet marketing experiment update!
It’s almost 2 weeks since I started an experiment on jimsmarketingblog.com. I wanted to see what REALLY happens when a blog offers a valuable, ‘do-follow link’ to everyone who comments there.
What does ‘do-follow’ mean?
In brief, every time you comment on my blog, you will receive a special kind of link back to your website or blog. This link actually tells Google and Co to visit your website or blog - which can really help your Search Engine Optimisation.
Sadly, the vast majority of blogs (over 99% apparently), offer ‘no-follow links’; which tell Google and Co NOT to follow the link to your website or blog. They do this to stop the mighty Google penalising them with a lower page rank and also to stop spammers targeting their blogs. Links from do-follow blogs like mine are a lot more valuable, so spammers apparently target them more (or do they? - Read on!)
Here’s what’s happened thus far!
Comment numbers are about the same
This surprised me. The percentage of people commenting here is, surprisingly, no higher than it was BEFORE I gave do-follow links! The original post, where I announced I was offering do-follow links, has now had well over 200 comments. However, the number of comments on my posts since then, have only grown at the same rate as my readership.
Links have doubled in 12 days
There has been one amazing, immediate improvement, since offering do-follow links! You can call it the power of attraction, karma, sewing and reaping - but the number of people linking to this blog has literally doubled in just 12 days!
No increase in Spam
Another surprise is that I have not seen any increase in the amount of spam I get, not yet anyway. I am getting the odd idiot try to use the comments section of various posts, to advertise their latest wonder product - but that’s nothing to do with the do-follow links - that’s just what some misguided people do on any well read blog. These are deleted immediately. Everything else has been caught by my spam filter. I use the Akismet plugin for WordPress.
Google isn’t happy with me
Google traffic here had been increasing until I started offering do-follow links. Now, it has stopped increasing and has actually dropped slightly. That said, all search engine traffic combined accounts for less than 1% of the people who come here.
In case you were wondering, the 4 biggest sources of people to this blog are:
1. Direct traffic
2. Twitter
3. StumbleUpon
4. Links from other blogs and websites
Conclusion
It’s still very early days, but I have seen nothing to stop me offering do-follow links. The readership is growing extremely well and I have attracted over a thousand new links; since offering do-follow links to my readers.
The lesson thus far, has been that the Internet is actually about PEOPLE and not about Google or any other company! If people like your website or blog, and you market it correctly, they are going to share it with their friends and contacts. If the people at Google are as smart as I think they are, they will catch onto this and stop trying to punish blogs that, like mine, are committed to helping others.
So, the experiment continues!
What do you think?
If you have any ideas or opinions regarding what I am doing I would love to know!
Equally, what have YOUR experiences been with linking, Google or blogging in general - share them with my readers and myself in the comments section.
If you are a Twitter user, please leave your user name in your comment, so people can follow you - I’m @jimconnolly by the way!
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Getting your marketing balance right!
It’s a fact: People will only buy from you, if they believe that the value of your product or service (herein called a service), is significantly higher than its cost to them. If they believe they can get better value (or a better deal) elsewhere, they will go and spend their money somewhere else.
Equally, if people think after reading / listening to your marketing that you must be out of their price-range, they won’t even get in touch with you.
You need to know how to strike the correct marketing balance and that’s what this article is all about!
Effective marketing works on a number of different levels. For example, it should show people what a great service you provide and also reassure them that your prices or fees are set within their range. You achieve this by pumping massive value into your services, PLUS showing that people, just like them, are already using and benefiting from your services.
For example, when I market my services, I have to make sure that people know that I work primarily with small businesses and that my fees are easily affordable to them. Otherwise, I risk people NOT calling me or emailing me for more information, wrongly assuming I’m out of their price range!
Getting your marketing balance right
To find out if you have got your marketing balance right, you will need to measure the quality and quantity of the responses you get. If people often tell you they’re surprised at how expensive your price or fee is, it means you need to pump more value into your services.
Yes, some people will say they think you are expensive, just as a way to try to negotiate your fee down - and you will always a get a few of those; but if this response becomes regular, it’s usually an indicator that the perceived value of your service is too low.
Another indicator that there’s a problem with your marketing balance, is if prospective clients start asking about your price or fee, early into your first conversation with them. When this happens, it usually means you are either marketing to the wrong crowd or you have caused them to think you are probably out of their price range. When people think your price / fee is likely to be great value or nominal, they are less concerned about it and more interested in how you can help them or how your service works etc.
How to make testimonials work!
One of the ways I demonstrate both the value and affordability of my marketing services, is to provide testimonials and that’s what I suggest you do too - but not just ANY OLD kind of testimonial!
YOUR testimonials need to show the value and the affordability of your service.
Most testimonials I see, are from people simply saying how great, professional or effective a service provider or product is - which is fine - but only if it’s clear that the people giving the testimonials are just like them. This way, the reader can relate to the message and ’see themselves’ in those testimonials!
For example, the testimonials I use are all from people who run small businesses or are self-employed - who are elated at how I’ve helped them achieve fantastic results. These are the same kind of people I market my services to. This means that these testimonials tick both boxes; showing the value and relevance of my services.
What next?
Take a look at your current marketing feedback and see if you can spot a pattern. If you find people are often too fee-sensitive when they respond or that you do not get as many responses as you would like, take a look at your marketing balance.
This is obviously a big subject and there are dozens of elements to consider, if you want to blow the lid off your sales and profits. I will be addressing all these in future articles / blog posts.
Over to YOU!
What tips do YOU have, to overcome prospective clients or customers that are fee-sensitive or too price focussed? I would love you to share them with the readers and myself!
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Highly Recommended: Chris Brogan’s blog
Occasionally, a blog stands out to me as being a little bit extra special and when it does, I think it deserves a special mention.
Today, the blog I highly recommend you take a look at is ChrisBrogan.com.
Who is Chris Brogan?
The full answer is here.
However, as a marketing specialist, I’m recommending his blog to you because of his use of Social Media as a powerful form of marketing!
Social media is an effective way for people, businesses and organizations to connect and build relationships.
In fact, I used social media exclusively, to develop jimsmarketingblog.com
If you are new to social media, ChrisBrogan.com contains great ideas, tips and insights into the possibilities social media holds for your business or organization. Chris is also a gifted writer, so I am sure you will find yourself entertained as well as informed!
You can also catch up with Chris via Twitter. His username is @chrisbrogan
Photo credit: ChrisBrogan.com
Nice work Chris - We love you!
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Dear Google
An open letter to the Google algorithm
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Dear Google algorithm,
I see from what you have done that I have REALLY offended you. You have reduced the amount of traffic you send here by 50%, so you must be very angry with me.
In view of this, I just want you to hear my side of the story…
I know you like to see blogs post content every single day, regardless of quality. I know you have ‘issues’ telling great content from crap, because you are just a piece of software, and that you use how regular someone posts to a blog as a way to determine the quality of that blogs information.
You really need to understand that the Google way of deciding value seems insane to us humans! If we used the Google quality model, a blade of grass, for example, would be of higher value than a flawless diamond. Grass is really common you see Google, but flawless diamonds are extremely rare.
I ‘could’ have written a few more posts this week, just to keep you happy Google, and I would have - only I decided to spend all my ‘blog time’, actually communicating with the people who read and comment in this blog!
Google - If you ever decide to start ranking blogs based on the quality of the writing, the quality of the comments and the number of people who actually read and comment there - we can be friends again. There are flawless diamonds in the comments section of this blog - if only you knew!
However, whilst you continue to rank blogs based volume over quality, you can take the worthless 0.4% of traffic you generate for me and poke it up your software driven, clueless *@*!$
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Love and hugs,
Jim Connolly
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Focus on people - Not ‘hits’!
Because of the amazing growth of this blog, since I started marketing it just 9 weeks ago, I am getting a lot of people asking me the same question:
Could you take a quick look at my blog / website Jim and give me some tips for how to get more traffic?
This question is based on an easy to make, but incorrect assumption.
It assumes that I’m a SEO expert
- When I’m actually a Marketing Professional!
I’m not a SEO (search engine optimization), expert. Those are the people who can get you to the top of Google and help you get tons of ‘traffic.’ I am a marketing professional with a blog. The success I have achieved with jimsmarketingblog.com has been achieved through marketing, not SEO.
In fact, even though my last post has already attracted over 155 180 comments, I break many SEO ‘rules’!
For example, I’m told a blogger should post something every day, for the best SEO results. That’s why your favourite Internet Marketing or Social Media ‘Guru’ will often use guest bloggers to write stuff for them - just so they can get SOMETHING out there and keep Google happy. I prefer to post only when I have something of value to share with you - because I blog for people and NOT for Google. As a result, people know the content here will always be consistent and from the same, trusted source.
Also, I refuse to compromise on the way I write, just to make it easier for search engines! I am not repeating ‘key phrases’ or ‘key words’ over and over again. Why? Because if I only compromised my writing style by 1% in order to keep GOOGLE happy, that 1% could be the message YOU needed to hear in order to achieve a great sales or marketing breakthrough.
It’s just NOT an option for me. I write for YOU - Not for Google.
I use two forms of SEO here
I change the title tags of each post, to make them as relevant as possible to people and I also use alt tags for any images. These 2 forms of SEO take seconds to do and don’t get in the way of what I am trying to achieve.
So, what am I trying to achieve?
A blog powered by PEOPLE - NOT just another blog where GOOGLE decides who finds it and how successful it will be!
SEO is ONLY important if you want search engine ‘hits’
SEO is something I believe you need to embrace, ONLY if you want to attract better search engine results. I recommend you invest in as good a SEO provider as you can afford, if you want more traffic from Google and company.
However, I also think you should invest in some of the free, non-SEO ideas I have used on jimsmarketingblog.com. That’s what this post is all about!
Community
Look through the 160 180 or so comments on my previous post and you will see something amazing! You will actually be able to sense the genuine warmth my readers have for each other and for me. There’s already a strong community developing here and that’s what has led to the success of this blog. This feeling of community is why people are so comfortable when commenting here, contacting me or even hiring me for their marketing.
Because of this sense of community, you will also see lots of comments from people who use Twitter. There’s a good reason for that too! When I started marketing this blog (just 9 weeks ago), I had about 160 contacts on Twitter. Today, I have over 5,100 contacts - thanks to the JimsMarketingBlog.com community. Isn’t that amazing? I use just one social networking service and yet connect with more great people, than many who are in half a dozen networks. That’s the value of community!
I find many small businesses think about their online marketing in terms of; hits, clicks, visitors or traffic. I believe a far bigger emphasis should be placed on; people, community, connecting and networking.
Use great SEO - but never forget the human element. Those hits, clicks and visitors are people, after all!
What do YOU think about mixing SEO with a MORE people-focused approach to marketing? Let us know!
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I’m following you!
If you have been reading my newsletter over the years or my previous blog posts, you will know that I am passionate about helping as many people as possible to grow their businesses, increase their sales and boost their profits.
Link love
That’s why I’m ALWAYS looking for new ways to give something of value to the people who follow my work - And starting now, YOU are going to be rewarded every time you leave a comment on this blog!
That’s because I am making the link from your comments on jimsmarketingblog.com, a lot more valuable to you and your website, blog or business!
Here’s how!
One of the best ways to increase your Search Engine Ranking, is to have lots of relevant links pointing to your website or blog. However, MOST links are of reduced value, from an SEO perspective. These are called ‘no-follow’ links; because they use a piece of code to make sure that search engines do NOT follow the link to your site or blog!
To show how common these ‘no-follow’ links are - I checked out 10 of the best-known marketing / social media blogs & they ALL use no-follow links!
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So, YOU take time to comment on THEIR blogs and THEY then repay you by telling Google and Co to ignore you!
Why do they do this?
Firstly, blogs offering no-follow links are of limited SEO value, so they attract less SPAM comments because spammers realise the links not of much use to them.
Secondly, many people (but not everyone), believe that by linking properly to your blog from theirs, they are ‘likely’ to actually lower their own search engine rankings.
Do follow
Starting now, when you comment on Jimsmarketingblog.com, the link it gives you will be a ‘do-follow’ link. It will tell Google and all the other search engines to follow you to your website or blog!
This means you will get a small “thank you” from me every time you comment here!
When I told some people earlier that I was about to do this, they all said the same thing:
Why? Why risk damaging your own search engine rankings and potentially attracting loads of spam - just to give these high-quality links to people?
My answer is simple.
Firstly, I’m not an Internet Marketer, so I am genuinely not that bothered about what Google does to my page rank. I prefer to use advanced marketing strategies to promote jimsmarketingblog.com; and this means putting people, community and ideas first! You see, after 22 years in professional marketing, I know that if I pump as much value into this blog as possible, people will keep coming back and they will continue to recommend it to their friends!
Secondly, I have put some pretty good anti-spam software on the blog, to catch the surge in comment spam everyone tells me I am about to receive. One side effect of this, is that your first ever comment here will not have a do-follow link. Don’t worry though - all your other comments will!
My commitment to you & your business
I really want to make this work. The only way I will remove the do-follow links, is if the quality of the comments drop because of spammers. I honestly don’t care about pissing-off Google, so long as I can keep on top of the spam. I won’t allow the comments section here to turn into spam city, otherwise it totally defeats the whole point; which is to make jimsmarketingblog.com as valuable to you and your business as I possibly can.
Your feedback please!
I would really appreciate your comments and feedback regarding what I am trying to do here. Am I crazy to even try? Please let me know, as I read and value every comment.
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Marketing Guru’s, equality and attraction
Recently, I have started getting a lot of emails from people; asking me a version of the same great question.
Here’s the question:
Jim, I hear that you don’t use any form of paid advertising or link exchanges - yet your posts often get dozens and dozens of comments. According to alexa.com (or whoever), this new blog gets lots of traffic. How are you doing this?
So, what’s my ’secret’ then?
My secret is simple. It’s all down to Equality and Attraction!
Equality
I provide marketing material for people just like me; small business owners and those who work in sales / marketing. If I know what I am doing, you should fit into that group too. We are all totally equal here. I don’t buy into that Internet celebrity or marketing guru bullshit. I’m just a normal person who happens to run a successful marketing business. I have the marketing answers you need and I work hard to get as many of them to you, in as clear and interesting a way as possible. I don’t have a tribe; I have a network of friends and great contacts.
This is a level playing field, where you and I are part of the same marketing community.
Guess what? That means when you email me, I always email you back. When you comment on this blog - if your comment requires or requests an answer, I give one, always. If I like your work, your blog or your product, I promote it for free - you won’t even know most of the time, until you check your stats, sales (or Twitter follow numbers!)
My readers seem to like my guru-free approach to delivering the marketing information they need and helping them succeed.
As a result, you recommend this blog, my RSS feed and my newsletter to your contacts.
You are the reason a 3 month old blog is attracting so much attention. You are the reason I don’t need any paid advertising. You are also the reason I continue to do this; even though I have been financially secure for life since I was 29 years old (I’m 43 now).
That’s despite starting off in life broke; with no connections, the son of immigrants and covered in scars and even a gunshot wound from a violent childhood in the slums. I’m proud to say that I earned my money selling millions of pounds and dollars worth of ‘goods and services’ - NOT selling books or seminars on ‘how to sell!‘
Although my primary focus is always on giving, I have already generated thousands of pounds / dollars worth of sales for my business, from this new blog. I did over £7,500 worth of business from enquiries here in the first 10 days alone. If you have a website or blog and you would like to attract more business or leads, here’s how I do it.
Attraction
My work is all about attracting sales and enquiries - not chasing them.
Why?
Simple - people hate being pestered by salespeople! They hate being pursued by overzealous networkers (online and offline.) They hate having unwanted advertising thrust upon them.
People LOVE to buy things but they HATE being sold to!
Here’s how people often get it wrong
This morning, I decided to help my Twitter followers build their follower numbers and get some traffic to their blogs. I asked them to send me the URL of their blog. Then, I sent another message out to around 4,500 people - with a link to all the blogs that had been sent to me.
What do you think happened?
Within minutes a couple of people decided to send THEIR blog over and over again; so their blog address appeared multiple times in the link I sent! I received over a dozen messages from people telling me they had blocked these users and some had even advised their followers to block them as well.
That’s because people hate being pushed, pestered, chased or pursued. Whenever someone tries to use these tactics to generate sales, they come up against resistance. What a hard way to generate new business!
People come to this blog looking for free marketing ideas, strategies and information. They come here to connect with people and ask questions through the comments section. So, that’s what I provide. I don’t ‘push’ anything. In fact, there is only ONE page on this entire blog where you can learn about my marketing services.
You attract sales, leads and referrals by being attractive. In the online world, this means making your site or blog as valuable to your ideal profile of client / customer as possible. You do this by focusing on delivering quality and quantity. It requires a mindset, where you are prepared to give high quality information away for free; not just the watered down free stuff you see on most websites or in free ebooks!
If you keep all the good stuff back for your paying clients, how is a prospective client going to know how brilliant you are?
You need to make your blog or website an Aladdin’s cave. This means, when your prospective clients or customers arrive, they need to believe they have just stumbled upon a goldmine of great information.
If you sell widgets, make YOUR site or blog THEE place to find out everything they need to know about widgets! If you sell a service (like I do), use your blog or site to showcase your expertise. Show you really know your subject, answer people’s questions and position yourself in their mind as an expert in your field.
Of course, we are not only attracted to people, groups, blogs and sites that offer great value - we love to SHARE them with our friends and contacts too.
I always advise people to take a look at their marketing and decide if it is genuinely attractive to prospective clients / customers or not. If you are not sure or you just want to make your marketing even more attractive, ask yourself the Aladdin’s cave question, which I touched upon earlier.
“Would someone visiting my website or blog immediately think they have just stumbled upon a goldmine of great information?”
If the answer is no, look for as many ways as possible to add massive value!
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How to sell ANYTHING!
In this post, I am going to show you how to sell anything (and for a great price too!) This means not only making a sale or gaining a new client/customer - but making that sale or winning that contract in the most profitable way possible.
Overview
People often tell me that once they get ‘in front’ of a prospective client, they are pretty good at converting the prospective client into a paying client. The problem is; they just don’t get in front of enough people! If this sounds like you or someone you know, here’s the solution. By the way – forward what I am about to share with you to everyone you know that might find it useful!
If you are finding it hard to sell something, the temptation is often to lower the price, especially during a tough economic climate. This is almost always a REALLY bad idea! Ironically, when we speak with buyers we find that price is not primarily what they base their buying decision on! We find that quality, support, utility and back-up are ranked higher than price.
Before writing this article I held a poll where I asked people, which of the following were most important to them; price, quality or backup & support. Overwhelmingly, price came back as the least important! In fact, there is a lot of data to suggest that lowering prices actually reduces sales.
Price only becomes a hurdle when the cost of something is greater than its perceived value!
To make something sell, you need to make the perceived value of it higher than the asking price. For example, a £100 item with a perceived value of £200 will sell very successfully; however, a £200 product with a perceived value of £100 will really struggle.
The bottom line is that people need to believe they are getting a great bargain. If they do, they will happily spend their money with you.
What is ‘perceived’ value?
Perceived value is the value that someone places in a product or service, based on what they believe it to be worth or their perception of its value is. Whenever you find yourself looking at the price of something and thinking it’s a great deal, it’s because your perceived value of it is higher than the cost.
This is why successful sales and marketing is based around making the perceived value of something appear as high as possible, so that the offering seems like a real bargain when you learn the price.
Sadly, the marketing used by most businesses does very little to increase the perceived value of their products or services (herein called products).
Therefore, these businesses focus on reducing their prices; so that the price matches the low perceived value of their products.
In other words, they end up selling a great product for less than it’s worth – and make far, far fewer sales too.
OK - Enough about how ‘THEY’ sell and market themselves (that’s their problem not ours) Here’s how YOU can sell more than ever before! (I really am too good to you!)
Firstly, focus on the benefits of whatever you are selling and make those benefits sound as valuable and irresistible as possible.
It is not enough to say something generic like ‘our service saves people money’ – you must give an example of how you saved someone a ton of money and then compare the cost of your service to the saving it achieved! For example, when I was marketing my services in the 1990’s, I would send a prospective client my quote; along with a press clipping of how I helped a business triple their turnover in just 120 days - by helping them get the biggest contract in their history! It worked really well, because it showed people the value of my service and made my fee seem an outstanding bargain!
My competitors sent their quote in with a business card and their fingers crossed!
Failing to clearly show the true value of your products in your marketing will cost you a fortune. Back in 2005, I met with an Accountant whose practice was in real trouble. After looking at his marketing material and website, I explained to him that there was no mention anywhere as to the value of what he did; how he could help people pay less tax, make bigger profits and hold onto more of their hard earned money.
Here’s what he replied;
“Jim, if people are too stupid to work out for themselves what an experienced accountant like me can do for their business, that’s their problem!”
“No it’s not” I explained! “It’s very much your problem - because they will take their business elsewhere and you will go broke!” Within 18 months he had lost his business and was working for a former competitor!
Secondly, you need to add ‘bonuses’; things that people will value but which cost little to provide.
For example, I give away a free ebook and free mainland postage and packing to people who buy my Motivation Master Class Audio CD’s. The ebook version of this programme is worth £9.99 and the free postage and packing is saving my customers a further £4 - making the programme exceptional value.
Thirdly, because value is always relative, you need to look at the perceived value and price of what your competitors are offering.
One of the ways a potential client decides what value to attach to your product, is to compare it with what your competitors are offering. You must, therefore, research what your competitors are offering and then make your product more valuable than theirs.
For example, my friend Cheryl works in London as an Estate Agent; specialising in selling homes worth over £1.5 million. The very first thing she does when she takes on a new client is show them around the other homes in their area that are being marketed at the same price. This way, her clients can see what their home is being marketed against – how it measures up against the competition. Cheryl is then able to encourage them to make the improvements required to make their home stand out against its competitors. The end result is that her client’s homes always sell very quickly and for a great price!
Fourthly, review your marketing material.
Take a look at your marketing material, everything from; your sales letters and advertisements to your website, blog and any marketing emails you might use. When you read them, does every sentence and every paragraph pump value into your products and your business? If a potential client reads your marketing, is it going to motivate them to take action, call, email or meet you? Is someone reading your marketing material going to feel compelled to call, meet or email you? If the answer is no, you are losing a fortune in sales.
It is essential to the success of your business that your products are seen as being of exceptional value. Competition has never been greater than it is today PLUS the consumer has never had so much choice. If your marketing is pedestrian in its approach, it is hurting your business so improve it NOW.
Finally, review your sales pitch or presentation.
When you speak with a prospective client, do your words add value to whatever you are selling? Do you identify their problems during your meeting and then sell your product as the answer to these problems? If not, throw your presentation or sales pitch into the bin and start again!
No one wants to meet with you, to be bombarded with a list of benefits and features and then quoted a price or fee. They want you to inspire them, to show them that you have something that they absolutely need! They then need to be certain that you are the best person anywhere to buy it from. Your sales pitch is all about pumping value into your products and your business and then showing the person that you want their custom – not because you are greedy – but because you believe that if they buy from anyone else they will get a worse deal overall.
If you really believe that your products, your service or your business is the best solution for someone, you have a moral obligation to stop them making a mistake! You have an professional obligation to ensure that this person gets to benefit from being one of your highly valued clients.
This message must resonate powerfully through your marketing, your conversations and all your interactions.
Get moving!
Go on – right now, pump the enthusiasm you feel for your product and business into all your marketing and sales messages! Make sure everyone knows how valuable your product is and how much you want to help them. Don’t leave anything up to chance. Tell your prospective clients that you are looking out for them;, that you provide a stunning service and that the only way you can be sure that they will be looked after is if they allow you to service their requirement.
You are a knowledgeable, hard working professional and you want your years of experience to help these people and their businesses!
Now go and make sure that EVERYBODY knows!
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Highly Recommended - The dot.life blog
There are some exceptional websites and blogs out there. Today, I would like to share one of them with you - and give my ‘Highly Recommended’ award to
The BBC’s dot.life blog.
The dot.life blog
Like many small and medium-sized businesses, I rely heavily on technology. I use technology to support the work I do for my clients and to help me be as productive as possible. Over the years, the dot.life blog has been invaluable to me; as a way to discover emerging technologies and stay ‘ahead of the curve.’
The blog is written by three superb technology journalists;
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Maggie Shiels
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Darren Waters - Editor
The dot.life blog has a truly international reach - with Maggie Shiels based in Silicon Valley and Darren and Rory reporting from all over the globe.
If you are interested in technology and the impact it has on people and businesses, I believe you will throughly enjoy the dot.life blog!
Photos credit - The BBC
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Getting in touch
One of the best things about writing for a busy blog, is the feedback I receive from readers. Usually, the feedback is a general question about marketing, business development or a suggestion; and these can be answered by my readers and myself in the comments section of the relevant post.
However…
However, if you would like to get in touch with me for anything else, I have just added a contact page to the blog!
This is also the best way to contact me if you would like to know more about ‘what I do’ or how I can help you market your business!
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